Data protection
Data protection
Status: May 2018
1. Basic information on data processing and legal bases
1.1. nature scope and purpose
This data protection declaration explains the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content associated with it (hereinafter jointly referred to as "online offer" or "website"). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is run.
1.2. terms
For the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
2. Data and Data Categories
2.1. personal data
The personal data of users processed in the context of this online offer includes:
Inventory data (e.g. names and addresses of customers)
Contract data (e.g. services used, names of clerks, payment information)
Usage data (e.g. the websites of our online offer visited, interest in our products)
Content data (e.g. entries in the contact form)
2.2. user
The term "user" includes all categories of data processing of data subjects. They include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as "user" are to be understood as gender-neutral.
2.3. Processing of personal user data
We process personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be processed if there is legal permission. That means in particular
if data processing is necessary or required by law to provide our contractual services (e.g. processing orders) and online services,
the user has given their consent,
as well as due to our legitimate interests (ie interest in the analysis, optimisation, economic operation and security of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO, in particular in the range measurement),
Creation of profiles for advertising and marketing purposes and collection of access data and use of third-party services.
2.4. legal basis
We would like to point out that the legal basis for consent is Art. 6 (1) lit. and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures Art. 6 Paragraph 1 lit. b. GDPR, the legal basis for processing to fulfill our legal obligations is Article 6(1)(c). GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. GDPR.
3. Safety measures
We take organizational, contractual and technical security measures according to the state of the art to ensure that the provisions of the data protection laws are observed and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.
4. Encrypted transmission
The security measures include, in particular, the encrypted transmission of data between your browser and our server.
5. Disclosure of data to third parties and third-party providers
5.1. Transfer to third parties
Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary, for example, for contractual purposes on the basis of Article 6 Paragraph 1 Letter b. DSGVO is required or on the basis of legitimate interests in accordance with Art. 6 Paragraph 1 lit. f. DSGVO in the economical and effective operation of our business operations.
5.2. subcontractors
If we use subcontractors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
5.3. Content, tools or other means of other providers
If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their registered office is in a third country, it can be assumed that data will be transferred to the countries where the third-party providers are registered. Third countries are countries in which the GDPR is not directly applicable law, i.e. basically countries outside the EU or the European Economic Area. Data is transferred to third countries either if there is an appropriate level of data protection, user consent or other legal permission.
6. Provision of contractual services
We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR.
7. user accounts
Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention being necessary for commercial or tax reasons in accordance with Article 6 (1) (c) GDPR. It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period.
8th. data storage
As part of the registration and renewed registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 Paragraph 1 Letter c. GDPR.
9. Processing of Usage Data
We process usage data (e.g. the websites of our online offer visited, interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile in order to show users product information based on the services they have previously used.
10 contact
When contacting us (via contact form or e-mail), the information provided by the user for processing the contact request and its processing in accordance with Article 6 Paragraph 1 lit. b. DSGVO processed.
12. Comments and Posts
12.1. user data
If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR.
12.2. Unlawful Content
This is also done for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
13. Collection of access data and log files
13.1. collection of data
On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .
13.2. log file information
Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.
14 Cookies & range measurement
14.1. cookies
Cookies are pieces of information that are transmitted from our web server or web servers of third parties to the web browser of the user and stored there for later retrieval. Cookies can be small files or other types of information storage.
14.2. session cookies
We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and, for example, log out or close your browser.
14.3. Pseudonymous range measurement
Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.
14.4. Refusal to use cookies
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
14.5. Network Promotion Initiative
You can opt out of the use of cookies, which are used to measure reach and for advertising purposes, via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org ) and also the US page ( http://www.aboutads.info/choices ). or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices ). The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.
15 Google Analytics
15.1. General
On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service provided by Google Inc. ("Google") . Google uses cookies.
The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
15.2. Google Privacy Shield Agreement
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
15.3. use of information
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.
15.4. Google Analytics Opt Out
To prevent Analytics from collecting your data when you visit this website in the future, you can set an opt-out cookie: Set opt-out cookie and disable Google Analytics .
16 Google Marketing Services
16.1. Google AdWords
The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
16.2. Google Marketing Services "DoubleClick"
We can integrate third-party advertisements on the basis of the Google marketing service "DoubleClick". DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.
16.3. Google Marketing Services "AdSense"
We can include third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.
16.4. Google Optimizer
We can also use the "Google Optimizer" service. Google Optimizer allows us to use so-called "A/B testing" to understand the effects of various changes on a website (e.g. changes to the input fields, the design, etc.). For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.
16.5. Google Tag Manager
We can also use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services on our website.
16.6. additional Information
For more information on how Google uses data for marketing purposes, see the overview page:
https://www.google.com/policies/technologies/ads , Google's privacy policy is at https://www.google.com/policies/privacy available.
16.7. contradiction
If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences .
17 Newsletter
17.1. General
With the following information we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your rights of objection. By subscribing to our newsletter, you agree to receive it and the procedures described.
17.2. Content of the newsletter
We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our products, offers, promotions and our company.
17.3. Double opt-in and logging
Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
17.4. shipping service provider
The newsletter is sent using MailChimp, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d/b/a
MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection standards ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ).
17.5. Use by shipping service providers
Furthermore, the shipping service provider can, according to its own information, use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of shipping and the presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
17.6. credentials
To register for the newsletter, it is sufficient if you enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.
17.7. Statistical survey and analysis
The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server of the shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on the retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
17.8. basis
The use of the shipping service provider, the implementation of statistical surveys and analyzes as well as the logging of the registration process are based on our legitimate interests in accordance with Article 6 Paragraph 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations.
17.9. Termination/Revocation
You can cancel the receipt of our newsletter at any time, ie revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyzes expire. Unfortunately, a separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is not possible. You will find a link to cancel the newsletter at the end of each newsletter. If the users have only registered for the newsletter and canceled this registration, their personal data will be deleted.
18 Integration of third-party services and content
18.1. General
Within our online offer, we use content or service offers from third-party providers on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit Integrate services such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, and can also be linked to such information from other sources.
18.2. Overview of third-party providers
The following presentation offers an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities to object (so-called opt-out):
Google Maps
Maps provided by the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection: https://www.google.com/policies/privacy/
Opt out: https://www.google.com/settings/ads/ .YouTube
Videos from the “YouTube” platform provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection: https://www.google.com/policies/privacy/
Opt out: https://www.google.com/settings/ads/ .google+
Functions of the Google+ service are integrated within our online offer. These functions are offered by the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
If you are logged into your Google+ account, you can click on the Google+ button to link the content of our pages to your Google+ profile. This allows Google to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Google+.
Data protection: https://www.google.com/policies/privacy/
Opt out: https://www.google.com/settings/ads/ .LinkedIn
Our online offering uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages that contains LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.
Data protection: https://www.linkedin.com/legal/privacy-policy
Opt out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .XING
We use functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing XING functions is called up, a connection to the XING servers is established. To our knowledge, no personal data is stored. In particular, no IP addresses are stored or usage behavior is evaluated.
Data protection: https://www.xing.com/app/share?op=data_protection .
19. Information obligation according to Art. 13,14 DSGVO (transparency declaration)
In the following you will be informed about how we process your personal data. Personal data is any information relating to an identifiable natural person.
19.1. purpose of processing
The data is collected for the purpose of fulfilling a contract or to carry out pre-contractual measures. The data is also used to create various invoices and to correspond with you.
19.2. categories of your data
The following data is collected:
Salutation, first and last name, date of birth, valid email
Address (street, house number, zip code and city)
Phone number (landline and/or mobile)
19.3. recipients of your data
Your data will only be transmitted, in whole or in part, with your consent. To third parties only in the context of fulfilling an order.
19.4. Duration of storage
Your data will be stored, supplemented and updated for as long as the purpose requires, unless there is a legal obligation to the contrary.
19.5. You are granted the following rights
19.5.1. right to information
You have the right to request information about your data stored by us at any time.
19.5.2. Right to Rectification or Erasure
You have the right to have the data deleted or corrected if your data is stored incorrectly or incompletely.
19.5.3. Right to withdraw consent
You can withdraw your consent at any time if the data collection is based on your consent.
19.5.4. Right to object to the collection
You have the right to object to the processing of your data at any time.
19.5.5. right of appeal
You have the right to lodge a complaint with the supervisory authority if you expect us to process your data unlawfully.
20 Right to object
Users can object to the future processing of their personal data at any time in accordance with legal requirements. The objection can be made in particular against processing for direct advertising purposes.
21 Changes to the Privacy Policy
21.1. reservation
We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the user, the changes will only be made with the consent of the user.
21.2. a notice
Users are asked to inform themselves regularly about the content of the data protection declaration.